주간 실적 대시보드

주문주차 26-W03 ~ 26-W25 · 총 20개 주차

01 주차별 전체 추이

지표	26-W03	26-W07	26-W08	26-W09	26-W10	26-W11	26-W12	26-W13	26-W14	26-W15	26-W16	26-W17	26-W18	26-W19	26-W20	26-W21	26-W22	26-W23	26-W24	26-W25
판매총액	0	0	0	52,800	1,013,100	552,500	402,300	90,600	25,816,441	48,927,445	38,287,965	37,042,110	28,228,438	24,713,102	23,651,749	46,773,234	55,152,209	54,738,612	56,937,934	23,792,616
상품원가	0	0	0	13,530	299,013	147,169	104,335	17,325	7,398,253	13,897,957	10,754,037	11,261,451	9,444,651	7,635,139	7,858,540	12,554,255	14,257,010	14,286,015	17,586,032	7,732,059
광고선전비	1,313,878	2,083,461	13,222,711	7,439,819	4,791,100	0	0	0	4,516,745	12,644,799	9,641,297	8,912,928	6,403,054	6,942,310	5,478,289	4,111,016	7,303,241	7,970,151	9,767,011	6,953,421
판매수수료	0	0	0	1,584	30,393	16,575	12,070	2,718	1,918,331	4,347,141	3,384,468	2,913,847	1,767,133	1,582,941	1,323,084	1,811,791	2,137,179	2,337,633	2,105,976	1,262,462
운반비	0	0	0	3,494	49,961	28,447	17,965	10,262	1,996,049	3,988,166	3,205,739	2,781,725	2,194,120	1,979,418	1,620,106	3,271,053	3,834,896	3,882,404	3,671,009	1,714,856
매출총이익	0	0	0	34,192	633,733	360,309	267,930	60,295	14,503,808	26,694,181	20,943,721	20,085,087	14,822,534	13,515,604	12,850,019	29,136,135	34,923,124	34,232,560	33,574,917	13,083,239
매출총이익률	0.0%	0.0%	0.0%	64.8%	62.6%	65.2%	66.6%	66.6%	56.2%	54.6%	54.7%	54.2%	52.5%	54.7%	54.3%	62.3%	63.3%	62.5%	59.0%	55.0%
공헌이익	-1,313,878	-2,083,461	-13,222,711	-7,405,627	-4,157,367	360,309	267,930	60,295	9,987,063	14,049,382	11,302,424	11,172,159	8,419,480	6,573,294	7,371,730	25,025,119	27,619,883	26,262,409	23,807,906	6,129,818
공헌이익률	0.0%	0.0%	0.0%	-14025.8%	-410.4%	65.2%	66.6%	66.6%	38.7%	28.7%	29.5%	30.2%	29.8%	26.6%	31.2%	53.5%	50.1%	48.0%	41.8%	25.8%
ROAS	0.0%	0.0%	0.0%	0.7%	21.1%	0.0%	0.0%	0.0%	571.6%	386.9%	397.1%	415.6%	440.9%	356.0%	431.7%	1137.8%	755.2%	686.8%	583.0%	342.2%

02 채널별 판매실적 (결제금액)

판매채널명	26-W03	26-W07	26-W08	26-W09	26-W10	26-W11	26-W12	26-W13	26-W14	26-W15	26-W16	26-W17	26-W18	26-W19	26-W20	26-W21	26-W22	26-W23	26-W24	26-W25
브랜드
스마트스토어(뉴)	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	9,917,970	9,092,700	8,452,850	5,726,430	2,416,840
스마트스토어(셀)	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1,136,040	1,606,810	977,660	4,875,700	52,900
아임웹	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1,892,293	3,303,904	1,912,328	1,086,355	0
카페24	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	15,926,900	20,096,700	19,915,100	17,327,300	0
오픈마켓
지그재그	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	100,960	341,260	128,040	37,780	0
쿠팡 로켓	0	0	0	0	0	0	0	0	9,104,741	11,132,845	9,063,365	11,817,310	13,088,238	10,970,902	12,338,389	9,823,911	11,487,765	11,428,604	17,264,139	10,974,036
쿠팡 일반	0	0	0	0	0	0	0	0	2,960,200	5,749,700	5,200,500	4,112,100	4,000,900	4,727,600	5,021,660	2,913,760	2,561,400	3,583,300	2,754,000	3,078,000
쿠팡 판매자로켓	0	0	0	0	0	0	0	0	13,366,800	31,308,600	23,745,000	20,776,900	11,007,000	8,648,800	6,291,700	4,867,100	6,429,570	8,013,530	7,454,230	6,933,140
기타
스룩페이	0	0	0	52,800	1,013,100	552,500	402,300	90,600	384,700	736,300	279,100	335,800	132,300	365,800	0	194,300	232,100	327,200	412,000	337,700
합계	0	0	0	52,800	1,013,100	552,500	402,300	90,600	25,816,441	48,927,445	38,287,965	37,042,110	28,228,438	24,713,102	23,651,749	46,773,234	55,152,209	54,738,612	56,937,934	23,792,616

03 채널별 마케팅비 (광고비)

판매채널명	26-W03	26-W07	26-W08	26-W09	26-W10	26-W11	26-W12	26-W13	26-W14	26-W15	26-W16	26-W17	26-W18	26-W19	26-W20	26-W21	26-W22	26-W23	26-W24	26-W25
브랜드
스마트스토어(뉴)	1,313,878	0	844,407	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
스마트스토어(셀)	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
아임웹	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
카페24	0	2,083,461	12,378,304	7,439,819	4,791,100	0	0	0	0	0	0	0	0	0	0	0	0	351,355	162,986	0
오픈마켓
지그재그	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
쿠팡 로켓	0	0	0	0	0	0	0	0	1,535,440	3,552,696	2,224,524	3,339,168	3,560,892	3,121,958	2,602,950	2,200,150	3,656,736	3,687,371	5,549,411	3,820,313
쿠팡 일반	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
쿠팡 판매자로켓	0	0	0	0	0	0	0	0	2,981,305	9,092,103	7,416,773	5,573,760	2,842,162	3,820,352	2,875,339	1,910,866	3,646,505	3,931,425	4,054,614	3,133,108
기타
스룩페이	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
합계	1,313,878	2,083,461	13,222,711	7,439,819	4,791,100	0	0	0	4,516,745	12,644,799	9,641,297	8,912,928	6,403,054	6,942,310	5,478,289	4,111,016	7,303,241	7,970,151	9,767,011	6,953,421